Based loosely on Leonardo Da Vinci's theory Saper Vedere, these 12 principles reiterate an understanding that all things are connected in some form or another. Knowledge flows from a practice of interconnecting them.

A genre of Japanese writing that wanders across thoughts, ideas and subjects, building bridges between them and neighbourhoods from them.

The uncompromising thoughts of Friedrich Nietzsche and the paradox of 'herd' expressions.

Sigmund Freud's nephew, Edward Bernays, often used his uncle's principles of psychoanalysis to exploit the modern, consumer mind.

Leonardo da Vinci attributed many of his scientific and artistic discoveries to one principle which he called saper vedere — ‘knowing how to see.’

How the patient art of observation can transform the obvious and everyday into a world of deeper perceptions.

Niels Bohr's theory of complementarity offers more than just insights into the physical world, but can help us in understanding art, science and the unseen world around us.

Common, unconscious patterns in our behaviours have slowly become a seedbed to stir image and desire.